Self Publishers Guide To The Best Cheap And Easy Book Marketing Tips

Whether you’ve just published a book or have a book that isn’t selling, now is the time to get to it; start marketing today! Self publishers need to have a good marketing plan to sell books and should be written prior to writing your book and in place a year prior to publishing your book. Your book selling, book marketing, and book promotion planning should begin before the manuscript is completed.


Your book press release should not be written as you would a sales letter or flier, it should be written for the editor and tell about your book in a factual way, no opinion or glowing remarks. Mail a press release to at least 1000 print and broadcast contacts just prior to publishing your title and again and again after you publish; you can never send too many.


Make sure you have at least one good press release, written in AP style, that you can send out for the lifetime of your book.


Using press releases can be a very effective marketing tool if used properly. Make sure your press release spells out the ‘who, what, where, when, and why.’ Learning to write and use powerful optimized press releases can often drive tons of traffic to your website while providing multiple back links that can lead to increased page rank and numerous top ten search engine rankings for your targeted keywords.


Don’t underestimate the value of a good press release for making book sales. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.


Make five telephone calls a day that relate to marketing your book. Create an online contest and list it in online contest directories to drive traffic to your website. If your book solves a problem, focus on this in your marketing.


Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books. I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing.


When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.


Every day it’s important to focus on a variety of marketing approaches. If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.


Remember to make sure your book is listed in Books-in-Print; don’t assume its already listed. Submit articles to online article directories that focus on your book’s topic to drive customers to your website. Contact non-bookstore booksellers and offer to leave books on consignment.


Build a web site that provides another avenue for ordering, a virtual online press kit and link exchanges with sites that relate to your topic. Make sure to promote and market your book each and every day, both online and offline.


It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions.


Make sure to do some serious marketing and promotion every single day, no excuses. Don’t delay another day if you’ve fallen by the wayside; make sure to focus on promoting, selling and marketing your book each and every day. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.

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Cheap And Easy Book Marketing And Promotion Tips For Self Publishers

It’s one thing to write a book, but an entirely different thing to write one that’s saleable, viable, and marketable. With careful planning you can market, promote, and get (free) publicity (publicity is always free) on a limited budget; you can take the cheap and easy way. Assuming you’re a self publisher or book publisher and you’ve already published your book, you need to immediately implement a strong, no-holds barred, book marketing and promotion strategy to sell your books fast.


Don’t underestimate the value of a good press release for making book sales. Press releases can generate thousands of dollars in sales when picked up by national trade or print media. Invest in press release submitting software and set aside time every week to send out a press release online to the press directories.


Make sure your press release spells out the ‘who, what, where, when, and why.’ Send out at least 10 press releases to the print and broadcast media in your area every month. Using press releases can be a very effective marketing tool if used properly.


Using press releases for marketing or promoting your book or book’s website has become increasingly popular as publishers discover the powerful benefits of using press releases. Send out the same press release to the editor of your local daily newspaper every week until you are called for an interview or are written up.


I’ve not found that book signings sell many books for publishers and are often a waste of time; better to spend it elsewhere. Find a non-exclusive distributor with a good reputation to carry your book for the book store trade, as well as for other retailers. Women buy more books then men; see how you can fit your book into the womens’ market.


I’ve seen publishers lose a lot of money paying for expensive display ads, so beware if you do this; I don’t advise it in the beginning — get your feet wet first so you know what you’re doing. Print and online publications provide longevity to your marketing campaign in terms of having something tangible for people to reference ongoing. Make sure not to overlook the Internet; get yourself interviewed or profiled for sites both about writing, publishing and about the topics covered in your book.


It’s important to publish a website that focuses on your title; you’ll be able to refer editors and customers and all interested parties to your book information with the click of a mouse. Create an online contest and list it in online contest directories to drive traffic to your website.


Contact any companies, corporations or organizations that might use your book for promotions; offer significant discounts for volume orders or for thousands of copies offer a specified amount above book production costs.


Local radio shows and television appearances are good but are often forgotten within hours of the broadcast; make sure to make or get a copy of any television broadcast for future promotions. You can give away your book in a raffle at a local function to get more book recognition. Get as many testimonials about your book, as possible, from experts in the field relating to your title, not customers; use on your fliers and back of books.


If your book fits a specialty market, find a store that fits the genre and offer to leave books on consignment; many publishers have sold thousands of books this way. Your sales letter or flier should include an eye-grabbing headline, the benefits to the buyer, the book features, book sales information and testimonials.


Every day it’s important to focus on a variety of marketing approaches. When you get a nice write up or feature about you and/or your book, have it laminated and set it up on an easel at trade shows.


Make sure to test, test, and test some more before you lay out large sums of money. Use your book promotion and book marketing dollars wisely; go after the free and cheap resources daily. One of the biggest problems self publishers and book publishers tell me about is the hundreds of books they have in inventory they haven’t set up a marketing plan for; don’t let this happen to you — get prepared now.

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Is Publishing A Printed Book Really Worth The Time And Effort?

Unlike eBooks or white papers or other digital information products, designing, publishing and promoting printed books can be a “stuffy” and time-consuming process. Thanks to centuries of publishing practice and establish standards, printed books have a set, defined structure, which you’ll need to follow, if you want to be taken seriously as an author and a publisher.

Yes, preparing your information for the print world can be a real pain, at times. It takes days, even weeks, longer than cranking out digital products, and you may not make as much money on the finished product, thanks to competitive pricing that sets the cost of a print book dramatically lower than what is really cost-effective. In a way, the publishing industry maintains its monopoly based on unfair and unrealistic pricing structures, and it traditionally excludes authors and independent publishers who cannot afford to offer deep discounts for their works.

To some infopreneurs, the hassle and the lower profit margins may not seem worth it. But if you want your ideas to reach a wider audience, and you want your ideas to be taken seriously by the book readers of the world, all that effort is necessary, and it can really pay off. Indeed, how well you follow the conventions of print book publishing can mean the difference between being taken seriously by reviewers, interviewers, and your reading public, and being dismissed as just another wanna-be writer who got their hands on some advanced technology and a credit card. Well-structured sections in the front and back (called “front matter” and “back matter”, respectively) like title pages, copyright statements, a table of contents, introductions… bibliographies, endnotes, and about-the-author information, can go a long way towards establishing a visual authenticity with readers, that you just can’t get in eBook format.

Print publishing opens a whole new market for your ideas — the millions of individuals who love to read books, and who prefer them to digital media. Not everyone has a laptop computer they can take with them everywhere, and not everyone likes to read 8-1/2 x 11 printouts. When your ideas are in print, they become instantly accessible to readers the world over, regardless of their technical skill or the availability of a computer. There are no batteries or power cords required, and when someone opens a book, they don’t need to wait for it to start up, before they can begin reading.

Now, to many infopreneurs who are adept at creating eBooks and white papers, print book publishing may be something of a mystery. But it doesn’t have to be complicated. If you’re a fiercely independent person, and you prefer to do things yourself, rather than turn them over to others who may (or may not) be competent and as detail-oriented as you, learning how to publish a print book could be just the thing to take your writing and publishing efforts to the next level. You can extend the reach of your information product line, you can approach mainstream traditional media outlets for publicity, you can do live book readings at real-live bookstores, and you can take your book with you wherever you go, to show the world what you’ve got.

Writing and publishing isn’t just about selling product. Yes, having a printed book opens you up to a whole new audience, but commercial profit isn’t the only point of publishing. For you as an independent thinker — a thought leader — publishing is really about getting your ideas out there and making your mark. With the proper tools, an eye for detail, and the right information, you, too, can turn your digital information products into high-quality printed books that widen the reach of your ideas and speak to a larger audience in a whole new way.

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How to Fulfil Your Dream of Publishing a Children’s Book

Ever since I self-published my children’s book, ‘Button Thief’, I have had countless people approach me and reveal that they have always cherished a dream to write their own book also. I think that seeing a book with your name on it is an ambition shared by many people around the world, but the maze of publishing seems far too complicated to navigate through on your own.

I agree that it is! That’s why, after writing my story and investigating the options available, I decided to take the self-publishing route. Some benefits I love to share with other aspiring authors are:

You have control. No publisher or agent is going to make the decisions on how your book is presented, formatted, and distributed – you get the final say and can develop it just how you want it.
There is no rigmarole of sending away manuscripts and anxiously awaiting the almost inevitable rejection slip.
If you want to publish a book mainly for family, friends, and as a precious gift for your children, then you have the ability to print as many or few copies as you like.
Self-publishing is an incredible learning experience! I found that it took me many places I had never expected to go, and opened lots of doors to the writing world.

Here are a few important steps to the self-publishing process (assuming that your story is already written, edited, and proofread – I will cover these topics in another article) that I would have found helpful to know from the outset:

Determine your target market. What is the ultimate purpose of your story, and who is it intended to reach? I wanted to produce a book that was somewhat ‘quirky’ and relevant for both craft loving ladies and their daughters, one of the reasons why I thought a mainstream publisher might not look twice at my manuscript as it didn’t fit with popular market trends.
The illustrations. If you are blessed with artistic talents or photography skills, then you might want to be both author and artist. I can’t draw stick people successfully, so I enlisted the help of a budding illustrator. Consider approaching a local Polytech or University. Design students might welcome the chance to work on a real illustration project that will help get their name out there, and you can negotiate a profit split after sales if you don’t want to pay upfront for their services.
Length of the story. The usual rule of thumb is for a children’s story to always paginate to a number divisible by 8; the most common length being 32 pages.
Formatting. It is possible to work with the printing company you select, and for an additional fee they can handle the design/formatting aspect of your story. Or, you might want to take the path that I did and use software like InDesign so the printer produces the book directly from your file.
Binding. Depending on the thickness of your book, various binding options will be available to you; the cheapest and easiest one I found was staple binding. Perfect binding, (with a spine) looks perhaps more professional, or you could choose coils or thread stitching. Your printing company will be able to talk these over with you to determine which would best suit your book.
Marketing. How will you promote your book? Some easy ways I found effective were holding book launches at local libraries, volunteering to speak at primary schools, and contacting local newspapers for publicity pieces. I also discovered that walking into bookstores and gift shops with a copy of my book was the best way to get them to stock it – phone calls and letters are usually less successful but still worth doing if you don’t have time for the direct approach. I set up a basic website to promote and sell my book (www.buttonbooks.com), and creating a Facebook page is a great free way to make sure people looking for info about your story can find it.

There are a few other details which make up the self-publishing journey, but I may have to cover these in other articles to avoid an information overload!

I’d like to affirm that it IS possible to see your book in a special little person’s hands, and the feeling you get from achieving this dream is truly outstanding. So don’t hesitate to investigate self-publishing – and enjoy the process!

 

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Self-publishing Sales Will Soar When Your Book is Designed Well

Corporations spend millions of dollars on determining their product packaging. They spend months taking surveys and performing marketing tests. They hire people to analyze every word they use, and they pay top dollar for the best graphic designers. Those companies know that the proper packaging could mean the difference between having an industry-leading product, or a warehouse full of unsold merchandise. The same can be said about the design of your book.

Your book might be filled with prose that would make William Shakespeare blush, but you will be hard pressed to give copies away if your book’s art looks cheap and unprofessional. Many authors elect to hire freelance graphic artists to handle their book’s design and layout. That’s a great way to go if you can afford it. Less well-endowed authors can save a few dollars by handling their basic design on their own with computer software such as Quark or Adobe InDesign. Whichever way you decide to go, here are some things to consider regarding your book’s layout and design:

Cover art. Your book’s cover will give readers their first impressions of your work. A well-designed cover furnishes readers with just enough information to spark their curiosity and make them want to look inside. If you are designing your own cover, remember that it will be laid out in one large piece that wraps over the book. Your printer will give you exact dimensions for your layout.

Margins. An easy way to spot a book designed by an amateur is by checking the margins. Remember that the point of setting your margins is to make your book neat and easy to read. If your book’s inside margin is too small, readers will struggle with the words close to the bend of the book. A typical 6×9 inch book will have margins of ½ inch on the top, bottom and outside and ¾ inch on the inside. If you are struggling to find the correct parameters for your layout, consult your printer or publisher.

Photos. Simply put, great photos sell books. Try to stay away from photos taken from common digital cameras. The image quality is fine for a scrapbook, but they will look very amateur in your professional product. Your photos should be professionally processed if at all possible. If you are processing your own photos using Adobe Photoshop or other processing software, do your best to highlight the key areas of your images. Crop out unnecessary portions of images. Always set the dots per inch (DPI) to at least 300, and adjust image sizes to fit the area needed. Contact your publisher or printer if you need help preparing your images.

Full bleed. When an image goes to the edge of a page that is called a full bleed. A lot of designers like to use full bleeds to make images as large as possible. Each printer can inform you of their full bleed standards, but you should expect to extend your full bleed images by at least 1/8 inch beyond the edge of the page to avoid clipping. Be aware that many printers charge extra for full bleed processing.

Shelf appeal. Your book should have a strong appeal to skimmers. Most readers will decide whether or not to purchase your book while standing in a bookstore or browsing online. One great way to hook potential buyers is with lots of quick facts or interesting information set in pullout boxes, illustrations, charts, graphs and crisp photos.

File types. Be very cautious when you create or adjust any images using design software. Printers have very strict standards for the files they convert to plates. Some printers still prefer all images be .tiff files, but most accept .pdf files now. When you create a .pdf file you are flattening all of the layers of your layout into one image. This frequently causes problems for people who like to use design enhancements like drop shadows and color gradients. Talk to your printer or publisher to be sure all of your illustrated images are transferring properly.

Keep it simple. Don’t go overboard with your layout. If you are not an experienced designer, trying to do too much will just highlight your inadequacies. Make sure your bases are covered. Have clean margins. Justify your type. Allow plenty of space between your images and text.

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8 Ways to Promote Your Book

Congratulations! Your book is published or almost ready to be published. Your work is just beginning. You now must promote your book.


Here are 8 ways to promote your book.


1. Create and print postcards. You can create your own cards on your computer if you have an application designed to help you do that. Or search online for a printing service that can do it for you. Make sure you have listed a website URL address where interested readers can buy your book.


Take a photo of your book and use it on all your promotional materials. Mail the cards to people you know with a personalized written note on the back. Personally hand out your postcards at conferences, seminars, and networking events. Tell people a little bit about your book in one or two sentences.


2. Speak to organizations. Set up some speaking engagements locally to start for groups of 50 or more. You can collect business cards at the end by raffling one of your books or another book if yours isn’t published yet. Tell them you would like to put them on your mailing list for your e-zine (online newsletter)–yes, you must create one to send out at least once a month. If they do not want to be in your database tell them to write an “X” on the back of their business card and you will not add them to your list but they can still be in the raffle.


3. Build your list. Important! You must keep a record (collect business cards) of all the people you meet–especially media people. HIRE someone to put your list in Microsoft Outlook or Apple’s Address Book to start. You need to capture all the contact names that come your way. Hire a student or someone who is responsible for only one thing — putting your addresses in a database for you. Remember to always ask if it’s okay to add their name to your list.


4. Get your book reviewed. Is your book published? Did your publisher get reviews of your book for you? If not, hurry and get some. Ask your publisher to do this. In the United States your book is sent to major journals and to BookList or if listed in the Library Journal you automatically are guaranteed several thousand sales to libraries.


If your publisher said YES they did it, ask for copies of the reviews so you can use them for your own promotion. You will then use the quotes in your own promotional materials and put them on your website.


5. Publish in major magazines. Sell the serial rights to major magazines. That means you’re giving the magazine the right to print selected portions of the book in their magazine. If you have a publisher, usually they own the rights so check to see if they are working on this.


6. Set up a broadcast media campaign. Get a list of radio and television stations. Call and find out the producer’s name of the show. Have a Press Release folder ready to mail or fax. Send it to the producers who ask for it. Don’t bother mailing it unless you have permission. They’ll just throw it away.


7. Spread the word about your book. You are the best person to spread the word about your book. Here are some things to do: Send email to friends and fans. Make it a monthly or bi-weekly newsletter. Keep your fans up-to-date as to what is happening with your book. Tell them the funny experiences that happened when you are traveling. Put this on your Blog — very important. Don’t always be business-like on your Blog. Be personal. Let them know what’s happening with your book once in a while.


8. Do a media publicity campaign. Do a print media publicity campaign. Announce your speaking engagements and announce your new book at the same time. Blitz the newspapers and newsletters. Always include the website for ordering and a telephone number where readers can order your book. You can advertise in major newspapers. This can be an expensive way to promote your book. Find the small local community papers that have a lot of subscribers where the advertising costs are lower.


As you can see there is a lot involved to promoting your book. If you don’t have time to do all this yourself, hire a Public Relations firm to help you. A lot of time is involved in doing the activities mentioned. Also a PR firm has contacts and information that can save you a lot of time and money. The more of these activities you do the more successful you will be selling your book.


Copyright 2008, Joan Clout-Kruse.

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Manuscript Book Ghost Writers And Copy Editors

You should become a manuscript or book author’s ghost writer, copy editor and proof reader. However, if you’re only starting to think about a writing career, I suggest you get a bachelor’s degree in English or whatever language; perhaps in language studies, English literature, creative writing, or English in general. A master’s degree or higher is even better. I myself have a combined degree in journalism, fine arts and creative writing.

Once you have that, you need to get some experience. You could be hired by literary magazines, especially at your school, or you could write articles for newspapers, perhaps starting your own column. You can also acquire writing jobs on the Internet by looking up work. I suggest avoiding the low paying bidding jobs and going for regular posted work at sites like Daylo, or other freelancer’s sites – where writing work is posted for free.

Once you have a few writing credits, you can begin your ghost writing career. I would suggest trying to get hired by a book ghost writers service, as there are many on the Internet. Another possibility is you can start your own service, as I did; mine is called Rainbow Writing, Inc., and we hire people who either have a lot of professional experience, a good educational background, and/or show a lot of writing talent. I have over thirty years of experience at writing, especially as a book ghost writer, copy editor and proof reader.

Once you get on the Internet, you will need to search engine optimize your website, post lots of articles with your credit box attached to them, or hire pay per click or other services to get advertising exposure. Then you can begin to acquire clients. You may start by offering a free five to ten page rewrite of a chapter the client sends you; this is what is generally expected of a book ghost writer and copy editor. You can quote a price, and I would start fairly low early on in your career, unless you have prior writing experience. Ask the client what he or she can afford, but stay reasonable, so you can keep your costs low and pay your bills.

As book ghost writers, copy editors and proof readers, we all need to make sure our clients are satisfied with their results. So while you are in the writing field, make sure you read copiously and on a regular basis, write short stories, poems and articles on a regular basis to refresh your writing skills, and be sure to work on a novel or two of your own. This will keep you handy when it comes to being a book writer for others as well. Another possibility is to keep a daily hardbound journal of your writing or simply comment on your daily activities, thoughts and dreams. This sort of thing can keep you really practices; I kept such a journal for over twenty years.

As to scheduling, it’s a good idea to take on as many clients as you can handle. Don’t overload, but you’d be surprised how much work you can do once you get into the swing of it. Try to get a book ghost writer job done in two to three months. If you charge 00 per book at first, you can make ,000-30,000 a year if you keep up on a regular basis. Once you have more experience, you can begin charging more money.

When you are a book author, ghost writer, copy editor and proof reader, you will find you are working a job that really consumes your time, so make sure you take the time to perform your other daily activities of family life, and set aside a one hour period every day to exercise. Book writers are one group of people who have the “sedentary lifestyle pattern” hazard, so in order to avoid getting sick, you must exercise. If you don’t want to go outside and walk, purchase a cheap treadmill. Those work quite well.

Book authors, ghost writers, copy editors and proof readers all need to maintain the standards of our profession. When you are a ghost writer of any kind, chances are you won’t be allowed to take credit for your work. It’s supposed to belong to the works true “author,” who is the person paying you to do the ghost writing. Even if you do most or all of the work, your client is the author of it and is the one who receive the credit, unless you make some other arrangement. If the client is willing, you can be coauthors with him or her, or make some other such arrangement, such as you getting credit and a percentage of book sales in lieu of upfront payment.

By the way – the method of payment for a manuscript or book ghost writer is upfront. You get paid in advance, in installments usually as the book is being written. This is the main advantage of being a book or manuscript ghost writer, copy editor and proof reader – upfront payment. You need to sound the client out on his or her budget, set a total price, and then ask for the first installment payment once you have been hired.

You might also sign a contract with a non disclosure clause with the client. The contract might be three way, if you are working for a ghost writing agency, or two way, if it’s just you and the client signing it. A non disclosure clause states that you won’t discuss the book’s contents with anyone not designated by the client as someone with whom you may do so. Also, copyright laws in the USA and several other countries treatied with the USA, such as England, Canada and Australia, state that the author of the ghost written work retains full copyrights. You can check with the US Copyrights Office on the Internet to read the full scope of these laws.

Basically, even if you write the whole work yourself from research and you get nothing but basic ideas for the book from the supposed “author,” he or she is still considered the true author of any such ghost written book, and will still hold full copyrights to all original material within it. This is, however, subject to whatever agreements you and the client make.

After the job is proof read, paid for and delivered, ask for a reference, also asking the client if it’s okay to run an installment from the work on your website – with a credit that you are the ghost writer. Also, when the book is published, ask the client to include a reference to your name, perhaps within the Acknowledgements, as the book ghost writer.

You also don’t have to stop as just the manuscript or book ghost writer. You may also be able to help your client set up to get his or her book published. This largely involves contacting literary agents and publishers. I would suggest contacting small publishing houses, and not the larger ones, unless you have a celebrity client with a large scale best seller on your hands. Due to confidentiality issues and ethical issues, you can’t maintain contact with literary agents and publishers on a regular basis, but you can acquire lists of these people in order to contact them. Some more disreputable manuscript and book ghost writers also set up deals with literary agents and publishers where they are sent clients’ work that the agents and publishers were sent, in order to edit it for them. Under the table money is made this way. It’s not considered to be ethical practice.

It’s satisfying to complete a client’s book manuscript and then find him or her an agent and/or publisher. You can get a percentage of book sales this way, or by negotiating a deal with the book’s author while you are being the book ghost writer. Sometimes a client will want you to work “on spec;” instead of paying you in advance, they will ask you to take a percentage of the book’s profits. Unless you’re sure the book is going to sell broadly, it’s not advisable to do this, or you could end up working for free. But once you’ve got a book publisher’s attention, anything is possible.

Lastly, be sure and enjoy your new career. Writing can be a fulfilling line of work, so if you keep at it, you can have tons of fun working for authors, getting the first time one’s books written and published, and in general, having a “blast” as a book author, book writer, ghost writer, copy editor, and proof reader.

Get out there, now – and write!

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Xlibris Publishing Announces Its Listing of Specialty Marketing Packages To Help Boost Market Exposure

Instead of doing the traditional way of publishing their manuscripts, most of today’s authors choose to take self publishing route as it is one way for authors to get their manuscripts published. Because of the increasing number of books out in the market today, getting noticed amidst the sea of self published books is no easy task.
Xlibris Publishing, a leader in the self publishing industry, offers top of the line specialty marketing packages that maximize the book’s exposure in the market. With a goal to boost a book’s market exposure, Xlibris helps self-published authors reach out to the right audience through respected publishing brand names in both conventional print advertising and online campaigns. The following are Xlibris’ Specialty Marketing Packages that maximize a book’s exposure:

 
• Podcast Marketing Packages
• Book Exhibition Marketing
• Kirkus Discoveries Marketing
• Library Journal Marketing
• Bookstore Returnability Kits
• RTIR Book Marketing Packages
• Publishers Weekly Marketing
• New York Review of Books
• ForeWord Magazine Ads & Clarion Review for Fee Marketing
• The Twin Book Review
• Book Trailer Marketing
• Author Video Marketing
• Hollywood Book Trailer
• Book Festival
• London Review of Books
• Bookseller Magazine
• New York Times Sunday Book Review
• The Guardian Weekly Marketing Packages
• Baker & Taylor Children’s & Young Adult Book Services
• Baker & Taylor Library Book Services
• Baker & Taylor Library Book Signing Services
• Baker & Taylor Children’s Book Signing Services
• California Library Exhibition Gallery
• Author Radio Interview Marketing
• Ingram Catalog Marketing
 

Regardless of what genre the self published author’s book is, having a marketing plan is essential in order for the book to reach its intended readers. There are lots of alternatives that one can choose in marketing a book. However, the presence of an effective book marketing campaign means having a well planned marketing strategy. With that in mind, Xlibris Publishing is offering specialty marketing packages that will provide interest and awareness to the readers which helps increase the self published author’s book sales.

In today’s marketplace, it is important for a self published author to know how to effectively promote his or her book. Acting as a personal marketing firm, Xlibris Publishing will then provide authors the kind of book marketing that will certainly catch the public’s attention. Avail Xlibris Publishing’s specialty marketing packages now and get noticed.

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How to Create a Flash Flipping Book Online for Free?

Gone are the days when the readers had to use the scroll button continuously to get to the next page in the Pdfs. A revolution in the e-publishing world has taken place in the form of flipping book. The experience of reading an e-book becomes simple, fun and exciting with page flipping e-book. Whether you are in e-book publishing business or any other trade that requires your customers to read your e-books, make use of flipping book and open up a whole new world to them. Although this technology has been in existence for quite some time in the e-publishing arena, it has only been used by few publishers. Also, it has been popularized only over recent times.

So, if you are planning to make a shift to the flipping book technology, hesitate not. Because it is going to bring you more benefits than you could have ever imagined. If you think that you have to shell out lot of money for making this page flipping eBook, then you are wrong. With minimum time and money, you can now make your e-books look like real book and save your customers the annoyance of using their fingers continuously to scroll down with the pdf. You can make a flip book online by visiting http://flipbuilder.com/online. And yes, this online service comes free of cost. All you have to do is submit your email and the PDF file which you want to convert into a page-flipping eBook. After the eBook ready, you will receive it in your inbox. Then you can upload to your web site for publishing or send it to your friends at your will.

If you are wondering about how to make use of the free service, shed your fears now. Clear cut instructions on making page flipping eBook will be provided on the above mentioned link. Just adhere to the instructions and your flipping book will be ready in minutes. Do not hesitate in shifting to this new technology. It has been practice since 1998 and has benefited several e-publishing companies in a great way.

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What Really Goes On At A Book Publishing Company

The publishing company is the backbone of the writing world. The publishing company provides a great service to society by publishing and displaying the work of authors. The global existence of publishers is obvious, but the inner workings of a publishing company is unknown by many authors. Many book publishers consider the publishing industry as an apprenticeship industry — most book publishing professionals gain knowledge and skills in this field with hands-on job experience. Generally, what an apprentice learns in one department is useful throughout the publishing house, which gives professionals the opportunity to move between departments. A typical publishing company has many levels to it, each with different functions.

THE ADMINISTRATIVE DEPARTMENT

The Administrative Department is the first level of any book publishing company. It has many responsibilities to help the publishing company function properly. The Administrative Department manages daily operations for publishing executives and management. This responsibility involves interaction with all employees from all departments, as well as interaction with authors and agents. The administrative employees manage the calendar, maintain organized files, screen/prioritize mail, draft correspondence, make travel arrangements and prepare itineraries, process expense reports, take minutes at meetings, and prepare reports. A position as an administrative employee allows a person to have a high-level of understanding of a publishing company, while being visible to executives.

THE ADVERTISING DEPARTMENT

All large and small publishing companies have an Advertising Department. Most publishing companies have in-house advertising agencies that purchase media space and create and design advertisements. In a publishing company, the Advertising Department works closely with the marketing directors, editors, and publishers of titles to create an advertising plan that promotes sales of an author’s book. An advertising plan requires research and negotiation to provide the best venues and the most cost-effective methods of advertisement. These employees also work closely with graphic designers, commercial sales representatives, printing presses, and internal staff to facilitate the run of advertisements.

THE EDITORIAL DEPARTMENT

The Editorial Department of a publishing company is one of the most important departments. The Editorial Department acquires, negotiates, develops, and edits book projects for publication. The daily activities of editorial employees include preparing acquisitions for transmittal to the production department; developing and maintaining relationships with authors, booksellers, and agents; performing general administrative duties; participating in editorial, design and marketing meetings; and reading and evaluating submissions by writing reader’s reports. The editorial department must work closely with all departments.

THE MARKETING DEPARTMENT

Another division of a publishing company is the Marketing Department. The Marketing Department creates, prepares, and establishes marketing strategies and policies for each book title by coordinating the efforts of publicity, promotion, advertising, and sales departments. The Marketing Department prepares all sales presentation materials, audio recordings, fact sheet collation, and promotions; creates and produces additional account-specific presentation materials; researches and establishes relations with new markets; and plans and maintains sales and marketing schedules.

THE PUBLISHER’S OFFICE

The Publisher’s Office is also an important department for many publishing companies. The publishers oversee the life cycle of a book title from acquisition to production, and onto the sales force. Publishers make executive decisions for all book titles within assigned imprints while staying within any cost restraints. This department is also responsible for sponsoring book projects, strategies, and initiatives for the publishing company.

BOOK RIGHTS DEPARTMENT

The Subsidiary Rights and Permissions Department is one of the most important divisions of a book publishing company. This department finds additional sources of profit for a given title, including serials, book clubs, and paperback, audio and e-book rights.

The daily activities for the subsidiary department include writing submission letters; sending manuscripts, proposals, and books to foreign publishers and agents; coordinating co-productions with other publishers; working with book clubs and sales for special editions; and maintaining relationships with other publishing companies.

ENJOY THE JOURNEY

The road to getting a book published is a long one, but well worth the effort. Trust yourself, and trust the publisher to create a beautiful masterpiece. Don’t be discouraged if several publishers are not interested in your book. You may have to self-publish your first book, and then again, a large or small publishing company may accept your book based on marketability. Good luck and enjoy the process.

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